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HOME > SEM >ÇØ¿Ü±¤°í, ÇØ¿Ü È«º¸ ÅõÀÚ È¿°ú(ROI)
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°Ë»ö¿£Áø¸¶ÄÉÆÃ ( SEM :Search Engine Marketing ) ±â¹ýÀ» Ȱ¿ëÇÏ¿© °Ë»ö¿£ÁøÃÖÀûÈ­ ( SEO : Search Engine Optimization ) ¹× PPC ( Pay Per Click, °Ë»ö¿£Áø À¯·á ±¤°í)¸¦ ±â¾÷¿¡ µµÀÔÇÏ¿´À» ¶§, ÇØ¿Ü±¤°í ÅõÀÚÀÇ °á°ú·Î Á¤·®Àû(Quantitative), Á¤¼ºÀû(Qualitative) ºÎºÐÀ¸·Î ±× ÅõÀÚ È¿°ú¸¦ »êÃâÇÒ ¼ö ÀÖ½À´Ï´Ù.
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ÀÎÅÍ³Ý ÇØ¿Ü±¤°í, ÇØ¿Ü È«º¸ÀÇ ÅõÀÚÈ¿°ú¿¡ ´ëÇÑ Á¤·®Àû¸é ÃøÁ¤ ¿ä¼Òµé ( Quantitative Perspective ROI of SEM/SEO  )

Web traffic
Search Engine Ranking
Number of Clicks
Total Sales ¿Ü
¡¡ ÀÎÅÍ³Ý ÇØ¿Ü±¤°í, ÇØ¿Ü È«º¸ÀÇ ÅõÀÚÈ¿°ú¿¡ ´ëÇÑ Á¤¼ºÀû¸é ÃøÁ¤ ¿ä¼Òµé ( Qualitative Perspective ROI of SEM/SEO )
Web site change
Brand Impact
Amount of traffic to physical store
Customer Acquistion cost ¿Ü·Î ±¸ºÐÇÒ ¼ö ÀÖ½À´Ï´Ù.
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ÇØ¿Ü ±¤°í ÅõÀÚÈ¿°ú (ROI)°¡ ±â¾÷¿¡ ±â¿©ÇÏ´Â À¯, ¹«ÇüÀû ¿ä¼Ò¸¦ ÃÑüÀûÀ¸·Î µµ½ÄÈ­ ÇÏ¸é ¾Æ·¡ÀÇ ±×¸²°ú °°ÀÌ Ç¥½ÃµÉ ¼ö ÀÖ½À´Ï´Ù.
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ÇØ¿Ü±¤°í, ÇØ¿Ü È«º¸ È¿À²Ãø¸é 
ÀÎÅÍ³Ý ÇØ¿Ü±¤°í ÅõÀÚÈ¿°ú 
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ÇØ¿Ü±¤°í ¹× ÇØ¿Ü È«º¸¸¦ ÇÏ¿´À»¶§ 
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°Ë»ö¿£Áø ¸¶ÄÉÆÃ, ÇØ¿ÜÈ«º¸ ÅõÀÚ ¿¹»ó ±â´ë È¿°ú ( SEM TCO vs ROI )
SEM/SEO+PPC ÅõÀÚ È¿°ú Ãø¸é ±â´ëÈ¿°ú
À¥¹æ¹®ÀÚÁõ°¡ (Amount of web traffic ) ±âÁ¸ ´ëºñ ±¹³» ¹× ÇØ¿Ü¿¡¼­ À¯ÀԵǴ À¥ ¹æ¹®ÀÚ ºñÀ² ´ëÆø Áõ°¡
°Ë»ö¿£Áø ·©Å· »óÀ§ ³ëÃâ ( Search Engine Ranking Up) 100 % ÀÌ»ó Çâ»ó
SEO + PPC µ¿½Ã È¿°ú PPC ¸¦ ÅëÇÑ °èÀýº°, Ư¼ö ¸ñÀû, ¿¹»êº°, Áï½ÃÀû ¸¶ÄÉÆÃ ¹× /  SEO ¸¦ ÅëÇÑ ³âÁß¹«ÈÞ, Ŭ¸¯¼ö »ó°ü¾øÀÌ ¸¶ÄÉÆÃ °¡´É
À¥ÆäÀÌÁöŬ¸¯¼ö, Page View Áõ°¡ (Number of clicks : i.e. search referrals) PPV(Page Per View)ÀÇ Çâ»ó, ±âÁ¸´ëºñ 50% ÀÌ»ó Áõ°¡ ¿¹»ó
°í°´ÀüȯÀ²»ó½Â(Conversion Rate) À¥¹æ¹®ÀÚ°¡ ½ÇÁ¦ °í°´À¸·Î ÀüȯÀ² 20% ÀÌ»ó Áõ°¡ ¿¹»ó
¸ÅÃâ Çâ»ó (Total Sales) ³â°£ ¸ÅÃâ Áõ´ë±â´ëÄ¡ = À¥¹æ¹®ÀÚ¼ö/ÀÏ x °í°´ÀüȰÀ²/ÀÏ x »óǰ ¶Ç´Â ¼­ºñ½º ´Ü°¡ x 365ÀÏ
±¤°í ÅõÀÚ´ëºñ È¿°ú Çâ»ó ( Return on advertising spend) ±âÁ¸ ±¤°í´ëºñ, Àú·ÅÇÏ°Ô Àü¼¼°è¿¡ ¸¶ÄÉÆÃ, ¿¬Áß¹«ÈÞ¤Ñ Áö¿ªÀû Á¦ÇÑ ±Øº¹,  Worldwide ¸¶ÄÉÆÃÀ» ÅëÇÑ ¸¶ÄÉÆÃ ºñ¿ë Àý°¨ È¿°ú
À¥µðÀÚÀÎ °³¼± (Web site design changes) °Ë»ö¿£Áø ģȭÀû ±¸Á¶¹× µðÀÚÀÎÀ¸·Î °³¼±µÈ È¿°ú âÃâ
¿Â¶óÀÎ ¸ÅÃâ Áõ°¡¸¦ À§ÇÑ °í°´ âÃâ È¿°ú(Number of leads generated for products sold online) °í°´ À¯Ä¡¸¦ À§ÇÑ Àú·ÅÇÑ ¸¶ÄÉÆÃ ºñ¿ëÀ¸·Î ¸¹Àº °í°´ âÃâ À¯ÀÔ ¹× À¯µµ
°í°´ À¯Ä¡ºñ¿ë (Customer acquisition cost) °í°´°³¹ß, À¯Áö, À¯Ä¡°æÀï (Customer Retention, Acquisition, Development)¿¡¼­ °³¹ß, À¯Ä¡ ºñ¿ëÀÇ Àý°¨
¿ÀÇÁ¶óÀÎ ¸ÅÃâ Áõ°¡¸¦ À§ÇÑ °í°´ âÃâ È¿°ú (Number of leads generated for products sold offline) Àü¼¼°è µ¿½Ã ¸¶ÄÉÆÃÀ» ÅëÇÑ ÇØ¿Ü Áö»ç, ÁöÁ¡ÀÇ À¯Åë¸Áµî¿¡ ´ëÇÑ ±¤°í Áö¿ø
»óǰ/¼­ºñ½ºÀÇ ºê·£µå Çâ»ó (Brand impact) ºê·£µå °¡Ä¡ ÃÖ°íÈ­ ¹× °æÀï»ç ºê·£µåº¸´Ù Çâ»óµÈ ºê·£µù È¿°ú âÃâ
ÀüÈ­¹®ÀÇ (Call center volume) ÃѰýµÈ Á¤º¸¸¦ Àϰý Á¦°ø °¡´ÉÇÔ°ú µ¿½Ã, °í°´ÀÇ ½ÇÁúÀû Contact Áõ°¡ ¿¹»ó
°ü·Ã»óÁ¡ Á÷Á¢ ¹æ¹®À² Áõ°¡ (Amount of traffic to physical store) ÀÚ»ç Á÷¿µ¾÷ü ¶Ç´Â Çù·Â¾÷üµî °ü·Ã À¯ÅëÁ¡ÀÇ °í°´ ¹æ¹®À² Áõ°¡
±âŸ (Others) ±â¾÷ÀÇ ÃÑüÀû ¸¶ÄÉÆÃÀ» ÅëÇÑ Á÷, °£Á¢ ¿ä¼Ò¿¡ ¿µÇâ·Â Á¦°í, ±â¾÷  CI Çâ»óµî.
ÀÎÅͳݸ¶ÄÉÆÃ, ¿Â¶óÀθ¶ÄÉÆÃµîÀ» ÅëÇÑ  ±â¾÷ °¡Ä¡ÀÇ ÃÑüÀû Çâ»ó Ãß±¸
ÇØ¿Ü±¤°í, ÇØ¿Ü È«º¸ Àü¼¼°è¸¦ ÇâÇÑ ±Û·Î¹ú ¸¶ÄÉÆÃ
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